Senior Designer
WQA
Discovery Workshop
Persona Creation
Competitor Analysis
Information Architecture
Journey Mapping
Wireframing
UI Design
Overview
The Stirling Foundation is a non-profit dedicated to advancing education, healthcare, and community development in underprivileged regions. We designed a new website to act as a central hub, allowing visitors to explore its origins, leadership, projects, and opportunities. The site needed to clearly communicate impact, build trust, and provide a seamless experience for a global audience.
The Challenge
The Foundation’s existing online presence lacked a clear narrative, with information fragmented and their great work being under-represented. With the site needing to resonate worldwide, imagery, tone, and structure all needed to inspire confidence and trust across all touchpoints.
The Solution
We restructured content and user journeys to highlight key areas, making information easier to discover and digest. Visually, the site uses earthy tones, full-bleed imagery, and the Stirling tree motif to create a consistent, engaging identity. Testimonials, partnership stories, and project case studies act as trust-points, reinforcing credibility and the foundations overall impact.
Telling their story
The site needed to tell the foundations story effectively, orientating the user into key areas and serving up easy to discover and digestible content. We reinforced the foundations reputation and created multiple trust-points throughout the site with project case studies and partnership testimonials.
Bringing it to life
The new identity was strongly established throughout the site to build brand equity and trust. I used engaging, impactful full-bleed imagery that complimented the earthy tones of the colour palette and the made full use of The Stirling Foundation tree mechanic to tie everything together.
