Lead Designer
WQA
Information Architecture
Customer Journey Mapping
Wireframing
UI/UX Design
Overview
Lealzy is a community-driven rewards platform designed to strengthen relationships between local businesses and their customers. By creating a unified loyalty ecosystem across web and mobile, it empowers small businesses to compete with larger corporations, while giving consumers a simple and rewarding way to shop locally.
The Challenge
Most small businesses lack the resources or infrastructure to build effective loyalty programs. This puts them at a disadvantage compared to big brands that can easily attract and retain customers through established reward schemes.
The challenge was to design a platform that caters to multiple user groups; customers, business owners and hub owners, providing each with the right set of tools to engage, manage, and benefit from a shared rewards system.
The Solution
As Lead Designer, I created a clear information architecture and a consistent visual design system that worked seamlessly across web and a native mobile app.
For customers, the solution enables discovering local businesses, earning and redeeming rewards through QR codes, and tracking progress with ease. For businesses and hub owners, it provides intuitive dashboards, profile and user management, promotion creation, and performance reporting.
Multiple ways to get involved
The platform is across several web apps and a mobile app, which allows a user to get involved at 3 different levels: customer, business owner and hub owner. We mapped out the three different user types, the features they’ll need and how each interacts throughout the experience.
A customer can search for local businesses and find promotions, get rewarded and redeem points via a QR code as well as view their rewards progress and transaction history.
The business and hub users have access to similar functionality as well as an overview dashboard, user and profile management, promotion creation, reports and performance monitoring.
Creating a consistent UI
Using the brand assets, I wanted to create a strong and consistent visual style across the Lealzy platform and build affordance for users as they move between applications. The UI is a combination of bold typefaces, pops of bright colour and rounded card-based components that create a fun and interactive experience.
